Digital Developments in Hospitality

I was glad to participate at a "Digital Developments in Hospitality" think tank last Friday, Organized by Lise Craig from Onglobe Network.
We view and discuss about different subject. I was interesting of "Reviews & Revenue presented by RJ Friedlader from Review Pro.
With my friend hotel owner, we always wonder about client reviews speaking about ours hotels. Is it good or not? Did we really know what we said about our hotel? In general we go on trip advisor and that's all. This type of information are really nice to know what work or not in our hotel, and gives priorities to improve our services. RJ Friedlader tells us how reviews could impact on our revenue. Here is many things he tells us that I find really interesting:

- More and more people use hotel reviews (before to book, and after the stay), they also use other contains source

- In average a person will book a hotel 17 days after the first search about this hotel

- In general a person spends 8 hours on the Internet to chose a hotel destination, that an amazing time!

- Online review influences hotels in: brand management, distribution & distribution, marketing, operation, quality

- Online review change buying process and purchase decision

- 85% of hotel professionals believe online review influence the revenue

- This is difficult for a hotel professional to analyse reviews, it take a lot of time. Review Pro propose solutions, not that expensive, that analyse all Internet reviews about your hotel


I think it could be interesting to try it, but analyse is not the end, lot of work is waiting after.

Improvement of best wetern app

Check out this SlideShare Presentation:

Improvement of best wetern app

View more presentations from Fafone.

http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&viewMode=presentation&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=100413131425-c9db4f5e34844a91b2cb8750384e7462&docName=crowdsourcing&username=Macha&loadingInfoText=Crowdsourcing%20by%20ACCOR&et=1271166657856&er=8

Best Western

View more presentations from MatLaboye.

Pong!!

Hotel Gabriel (pretty but not smart)
• designed to promote hotel with emphasis on beautiful photos
*****
• difficult to navigate, too many options, user gets lost
****
• static, no fresh content supplied
*
• designed from a template
***** no template
• no links to social media sites such as Twitter or Facebook
-
• no blog
-
• no video
***
• no division between types of travelers (i.e. leisure, business)
-
• no calls-to-action
-
• no incentive for user to supply e-mail
-
• no reason for user to visit your site again
**
• no personal profiling
-
• no personal communication with guest
*
• no reviews
-
• not optimized for the search engines
*****
• no analytics in place
-

Hotel Direct Book

Hotel Direct Book

View more presentations from Fafone.

What about the Carpark?

Have you ever been interest in car park?

No, certainly not, like all hotel maker, this is why they all regret that there car park are all :
- To dark
- Sinister - claustrophobic
- People are afraid about someone hide under one of this around ten box column
- not easy to find - People wonder where they can escape this horror?

Happily, I announce you that today things change and the architect and urban planner realise the importance of interior car park. That's a really good idea because to have a car park for an urban hotel, today is a nececity, and imagine that, if your hotel don't have any valet parking, the car park will be THE FIRST & LAST PLACE VISITED BY YOUR CLIENT in your hotel.


The first source of complaint is light. Let's try to use light colour as with or light grey, when dark light will absorb the light, with will reflect them.

New car park for la Défence, Paris all in with & grey, see better pics in Ideat magazine n°74

Any architect use the natural light:

Parc des Célestins at Lyon, Architects: Michael Targe, Jean-Michel Wilmotte & Daniel Buren.
The Car park turn under a central column open on the sky, that's remind a mirror image of the Pise tower.

The use of art, in this project, Michael Targe is an artist, he had the great idea to put a giant mirror who turn in the depths of the central column.

Transparency of the circulation for people, to make feel in security (lift, stairs, vertical circulations)

Austria, architects: Michael Szyszkowitz & Karia Kowalski

Over mind for your hotel car park, think that they have to be welcoming, easy to find, and with a good intern directional display. Don't hesitate to put music or, like Veolia, birds noises!

To finish, I want to present you the future of car park: the automatic car park.

You put your car in a place like a garage and it's done. When you want to bring your car it's keep only 2 minutes! Made by Wohr.
Please, be careful to not forget your children in your car!

Other amazing automatic car park in Munich

For more information you can go on:

http://www.arte.tv/fr/3042822.html

What about the new Starck hotel in Venice?

Emanuele Garosci + Philippe Starck + design hotel group = Palazzina Grassi

The new 5 stars hotel open in Venice, with 16 bedrooms & 6 apartment suits a cosy private members-only club and a stunning restaurant.

You can recognize the Starck style: White colour, backlit mirrors, onyx furnitures, object hijack... the idea was to make field venetian the guest and break with the venetian style. We love the transparent glass wardrobes on the middle of the apartment suit.

Emanuele Garosci says: “There was a need in Venice for something new, to go against the traditional way of thinking about Venice – Starck was the answer. Palazzina Grassi is more like a private club, a combination of a hotel and very unique spaces where guests can live as a Venetian.”


The restaurant, we can find soft lighting and unique pieces of Venetian glass, Napoleon's style chairs, on the ground floor PG’s restaurant and bar offers a masterpiece in art and design in the form of two seven-metre long monolithic dinner tables, one made of marble and the other of mirrored glass and a show kitchen. Throughout the hotel visitors will find valuable books, antique pieces, mahogany and unique artworks.

Nice job again...

More information:

http://www.designhotels.com/hotels/europe/italy/venice/palazzina_grassi

Meta search sites

Check out this SlideShare Presentation:

Meta search sites

View more presentations from Fafone.

Underwater hotel

This Hotel be supose to open this year in Istanbul, Turkey. The rumor is it's called "Poseidon" and it will be a 7 stars hotel. Developed by Tarnriverdi for a budget of $ 500 million.
The room will be 550 square feet (51m2). It sounds like the first of these Poseidon Resorts is due to open in Fiji $15,000 per person for 6 nights, becarefull for 4 nights on a beachfront room and 2 night in the underwater room.

Personnaly I wonder:

- Is the security and accecibility law is the same under the sea? Who can advice and control? To my opinion stairs sould be an obligation.
- Will people will be reimburse if they realise that they couldn't spleed with dolphins looking at them? Are dolphins paid to watch people?
- If you can close shutters? (hihi ;)) No in fact what is the luminance in the underwater, a fullmoon night for example?
- If you can see your neighbourg? thanks to the picture you can.
- What about the claustrophobia?
- What is the real satisfaction to be on a "incredible" place if you just... sleep?
- Ok it's a fantastique project... but they can have a interior designer, they have to.

Informations and reservation: http://www.poseidonresorts.com/poseidon_main.html

TripWolf vs Boo

Check out this SlideShare Presentation:

TripWolf vs Boo

View more presentations from matthieu19.

When art meet hotel

Calligraphy? A medieval practise? When friar were writing during hours to make a book. Not exactly, today you know it's better to speak about "Graffiti"... Even is it's wall and not books, it's made by hand!

Graffiti, do you mine the illegal fact to write something anywhere in the city? Yes, not everywhere, only the best place to be seen by more people possible. This practise appear in the 60 thank to the apparition of aerosol paint. (In fact I prefer to say that it exist since Lascaux caves (approximatly -16 000 before JC).



In fact that horrible criminal are in fact great creator and today graffiti is considerate to be art. (See the Agnes B gallery, or the last year "Tag" exibition in Grand Palais, Paris.

Wan2, paper work.

Daim

What the link with hospitality industry? As you know hotel tries to be deferent, less boring... And hotels get numerous nude wall very able to welcom art! That a good place to be seen no?
Here are many example of hotel and restaurant using graffiti.

Graffiti wall in progress at the Hotel Erwin in Venice, Calif



2 of the 55 graffiti rooms in Baby Grand Hotel, Athens


Commissioned graffiti on the wall by Cooper Square Hotel, NY.

Ramses restaurant in Madrid, designed by Starck.