Hotel Gabriel (pretty but not smart)
• designed to promote hotel with emphasis on beautiful photos
*****
• difficult to navigate, too many options, user gets lost
****
• static, no fresh content supplied
*
• designed from a template
***** no template
• no links to social media sites such as Twitter or Facebook
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• no blog
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• no video
***
• no division between types of travelers (i.e. leisure, business)
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• no calls-to-action
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• no incentive for user to supply e-mail
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• no reason for user to visit your site again
**
• no personal profiling
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• no personal communication with guest
*
• no reviews
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• not optimized for the search engines
*****
• no analytics in place
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