Mama Schelter

Mama Schelter

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Internet is really fun, you have numerous of information, but it's not easy to find the better one, more over, to keep it in mind!!

I want to introduce you my solution to return on information, even two year after finding it. My solution is tagging, and with a website: Delicious.com. This site is easy to use and gige you numerous of tag possibilities.

Here is my Delicious. Ireally like going on sites and blogs speaking about design hotels, When I find an article or a website speaking about an hotel, I put a tag, like DesignHotelLondon, and after (for a trip, a survey or a client) I will be able to to directly have all my selection about hotels in London.

You will tell me that you have already the possibility to do that with Explorer or Firefox, that's true, but in my opinion, Delicious is easier to use, you can have all your tags even if you don't work in your computer, and, that is really useful, you can share the tags! For example I share my hotels and design placces tags with my company colleagues, and my music tags with my best friends.

The big deal is to define good tags, keep in mind that you can't separate words: don't write "boutique hotel" but "boutique_hotel" or BoutiqueHotel".

You can imagine how it could be useful for a hotel to be tagged from his clients data bassis, to not be forgiven. He can't control that tool, but better will be his communication and site design, better he will get people tagging him.

Reverse Auctions

Reverse Auctions

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Characteristics of an OTA

1/
- Holidays, business
- Individual, couples, groups, families
- Relevant information, For OTA, but not restrictive and possibility to reaffine the demand. For exampl, propose different kinds of places in the sae ccity; ex: conoferences places, gay friendly, SPA, sport locations
- Sober design of a website

2/
Media communication on TV is too much expansive. Too many channels but we can go on specialized channels as LCI, BFM TV for business and on travel channels.
Also, communication on the web:good position to search engin like google and yahoo. When you ask for a specific hotel on a destination.
Direct marketing: on facebook, twitter. As you make researches on our website, you will be advertized on your own account on Facebook.

3/
Services;
- Flights, Trains, car renting, bike rentinng, boat renting
- hotels, appartments, Houses
- restaurants, Bars, Seminar rooms
- Holidays, coaches, traduction

4/
- Yield management
- Package
- More product you get, more discount you have
- Sustainable development promotion (transportation + Eco hotel + Bike + biorestaurant)
- loyalty card

5/
Fees high enough to develop our company and pay our team. But, fees not too high to attract hotel; about 17%

6/
Yes.

7/
On nice blog and Website, like design lifestyle, cooking, travels and green websites.

8/
- Nice pictures made by our photographs
- Simpl and clear information
- Other clients experiences (have a regard on it and try to limit problems by speaking with hotel and other services).

http://www.slideshare.net/my-slideshows

From design to hotels

Hotels marketing changes, many consumers don't go in a hotel because they need a place to sleep during their travel (physiological need),but they go in a hotel because it is fashionable (pleasure). Wallpaper website is exactly the right way for a new hotel to be well known by these
new trendy travellers. They will chose their hotel because it is designed by Garcia, Boffil or Starck, sometimes before choosing the city!

Wall Paper is a “Design interiors fashion art lifestyle magazine”, a good way to be aware of the last tendency of design world. With more pictures than text! To be sure to not lose the last restaurant or hotel of a city, they have published their own city guides. However if you prefer luxury, you can have the Louix Vuitton city guide, but it’s an other story.